Common Analytics & Performance Tracking Questions (FAQ).

Overview
This article answers the most frequently asked questions about Analytics & Performance Tracking services, including setup, monitoring, accuracy, and expectations.

Frequently Asked Questions
Do analytics improve my website automatically?
No.

Analytics collect data but do not make changes. Improvements come from acting on insights, not from tracking alone.

Is Google Analytics 4 mandatory?
GA4 is currently Google’s primary analytics platform and is recommended for most websites. Platform choice is confirmed during setup.

Can analytics tracking break?
Yes.

Tracking can break due to:

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  Website updates
• 
  Plugin or theme changes
• 
  Platform changes
• 
  Code conflicts
  
  

This is why ongoing monitoring is important.

Do you provide reports?
Basic insights may be provided depending on the service.

Ongoing reporting and interpretation are included only where agreed.

Is analytics setup a one-time task?
Initial setup is one-time, but accuracy requires ongoing checks, especially if your website or tools change.

What’s the difference between Monitoring and Pro?

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  Monitoring ensures tracking remains accurate
• 
  Pro focuses on interpreting data and identifying optimisation opportunities
  
  

Pro is insight-driven, not just technical.

Can analytics track phone calls?
Call tracking is supported where applicable and depends on setup method and platform compatibility.

Do you handle CRO or A/B testing?
No.

Analytics identify opportunities, but CRO implementation and testing are separate services.

Who owns the analytics data?
You do.

All analytics platforms are set up under your ownership wherever possible.

Still Have Questions?
If you’re unsure which analytics service you need or how to use your data effectively, contact our support team and we’ll guide you honestly.